Communicating Science and Technology Through Online Video:Researching a New Media Phenomenon
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ISBN13:9780367607166
出版社:PBKTYFRL
作者:Leon; Bienvenido (University of Navarra; Spain); Bourk; Michael (Gulf University for Science and Technology; Kuwait)
出版日:2020/06/30
裝訂/頁數:平裝/140頁
規格:14cm*21.6cm (高/寬)
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Online video's unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.
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