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ISE ENTREPRENEURSHIP: The Art, Science, and Process for Success
商品資訊
ISBN13：9781265071509
出版社：McGraw-Hill Education
作者：Charles Bamford; Garry Bruton
出版日：2021/03/05
裝訂／頁數：平裝／368頁
版次：4
定價
：NT$ 3134 元優惠價
：90 折 2821 元
無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點：84 點
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商品簡介
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
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