Tourism Policy: Advanced Approach

Book represents the advanced approach to tourism policy - occurrence, definitions, types, initiators, makers, adoption, elements, goals, measures, and activities. It represents a detailed analysis of the spontaneous and planned development of tourism in Montenegro with a case presentation of different particular general and specific tourism policy measures and activities. The special focus of the publication is on the invisible connection between general and specific tourism policy on one side, and hotels, travel agencies, tourism organizations, museums, national parks, the port of nautical tourism, and business units of airline companies on another side. The analysis is completed with the influence of many independent factors (managers' - gender, ages, employment status, education level, education GPA, specialization, and regional affiliation) on optimizing general and specific tourism policy measures and activities.Tourism policy is a crucial tool for universal and specialized tourism destination management, especially in a time of economic depression and a decline in tourist turnover, caused by intense competition or pandemic such as COVID-19. The book is the result of many years of research on general and specific tourism policy. It is a favorable and vital source of information for - tourism policy makers, professors, Ph.D. students, MSc students, students of specialist study programs, bachelors, high schools students, entrepreneurs, managers, non-managerial employees, non-governmental organizations, tourists and excursionists, residents of universal and specialized tourism destinations, and others whose business depends on universal and specialized tourism offers and universal and specialized tourism sub-products.