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ISE Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
商品資訊
ISBN13：9781265028244
出版社：McGraw-Hill Education
作者：Arthur Thompson; Margaret Peteraf; John Gamble; A. Strickland
出版日：2021/03/09
裝訂／頁數：平裝／864頁
版次：23
定價
：NT$ 3134 元優惠價
：90 折 2821 元
無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點：84 點
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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework.
Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability. McGraw Hill's Connect (R) online homework and learning solution for the 23rd Edition has been bolstered to support faculty teaching hybrid and online courses.
Connect allows adopters to easily integrate auto-graded content using Connect or your Learning Management System to assess student mastery of course competency goals. The 23E of Connect offers automatic grading for all chapter quizzes, learning assurance exercises, and virtually all exercises for simulation users for 12 chapters. In addition, Connect includes auto-graded case exercises for 14 of the 27 cases included in the text.
Plus, Connect provides a wide variety of learning resources that take your students higher by developing students' lower-to higher order thinking skills, aligned with Bloom's Taxonomy including: SmartBook 2.0's adaptive reading experience, Whiteboard Video Cases, Case Analyses, Application-Based Activities (mini-simulations), Writing Assignments, and more.
Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability. McGraw Hill's Connect (R) online homework and learning solution for the 23rd Edition has been bolstered to support faculty teaching hybrid and online courses.
Connect allows adopters to easily integrate auto-graded content using Connect or your Learning Management System to assess student mastery of course competency goals. The 23E of Connect offers automatic grading for all chapter quizzes, learning assurance exercises, and virtually all exercises for simulation users for 12 chapters. In addition, Connect includes auto-graded case exercises for 14 of the 27 cases included in the text.
Plus, Connect provides a wide variety of learning resources that take your students higher by developing students' lower-to higher order thinking skills, aligned with Bloom's Taxonomy including: SmartBook 2.0's adaptive reading experience, Whiteboard Video Cases, Case Analyses, Application-Based Activities (mini-simulations), Writing Assignments, and more.
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