Stay Calm: How a Crisis Can Strengthen Your Business

When the ball dropped at midnight on January 1, 2020, if you told any of us the world would be turned upside down in just a few short months by a virus, I think we all would have looked at you like you were crazy. Yet, more and more, we started hearing the whisperings of a Novel Coronavirus that was contained in China. Fast forward to March 20, 2020, when Governor Cuomo signed the "New York State on PAUSE" Executive Order, in an attempt to assure uniform safety for the state. Within this order, non-essential businesses statewide had to close all in-office personnel functions effective immediately, and all non-essential gatherings of individuals of any size for any reason were temporarily banned."Stay Calm... It's only a few weeks," we thought. "It's a 14-day quarantine after all. How much longer than that could we be locked down?"Well the New York Pause lasted for months, with restrictions finally easing in June 2020. It was at that time that Mike Bloomfield knew that he wanted to gather a group of Staten Island Small Business Owners together to create a book that discussed the importance of staying calm during a crisis. A crisis doesn't have to mean "the end." A crisis, although tough, can absolutely open up new doors and even make your business stronger if you allow yourself to adapt and pivot as needed In this book, you will hear from 12 successful business owners who did just that; they 'stayed calm' and used various crises to adapt and come out stronger than they were before. At the time of publishing, the world is seeing a second wave take hold and there are talks of additional lockdowns being used to contain the virus. So, while there is a light at the end of the tunnel with news of vaccines that are very promising, there is no better time than now to read this book and most of all STAY CALM