Real Estate From A to Z

Scripts, Strategies, Tools & Techniques

How do you build a business without key guidance, training, or coaching? That's precisely what many real estate agents attempt, once their license is in hand. That leads to frustration, a lack of success, ineffective systems, client missteps, and confusion on how to fix it all. Many drop out of the arena. Want to know how to stay in, and gain the upper edge? Kitty Cole, veteran Bay Area real estate coach and trainer, has written this practical, fun and comprehensive guide to help you build a fulfilling and financially-lucrative career in real estate.

Her compelling book includes how to present an extraordinary listing presentation (and sign 90% of the listings), capture buyers at Open Houses, fire clients, negotiate masterfully (and win), and make yourself memorable.

Kitty leads you step by step through the scripts, strategies, and the 'thinking' required to be an outstanding Realtor. She will keep you focused, engaged, and excited at the prospect of your anticipated increase in business. Her actionable plans throughout the book have energized and inspired agents for years. Now, you can follow along the roadmap she has created, too. Her book will help you fulfill your dreams by touching on every component of your real estate practice in a down-to-earth, no-nonsense way, while helping drive you to your desired destination-success. Real Estate from A to Z