SUMMARY - 100 Things Every Designer Needs to Know About People by Susan Weinschenk

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*As you read this summary, you will discover how discoveries in neuroscience will enable you to create intuitive interface designs.*You will also discover that: watching and reading require a lot of brain work, so simplicity should be the guiding principle of your designs; attention and memory are highly fluctuating faculties, so you must take this into account when presenting your content; the decision-making process induces many unconscious elements that hinder your potential clients' decision making; your real-world experience determines your use of digital; human beings appreciate simplicity, ease and surprise.*Today, most people use digital interfaces on a daily basis. Paradoxically, designing an intuitive interface requires many hours of work and reflection. Indeed, a successful interface, i.e. one that is easy to use and responsive, requires a thorough knowledge of the human brain. The latest advances in neuroscience (the body of science that studies the functioning of the brain) are very instructive. The way human beings perceive, feel and respond to the world around them leads you to reconsider the way you design your interfaces. Whether you're embarking on the creation of a website, an application or a software, the following tips will be very useful *Buy now the summary of this book for the modest price of a cup of coffee