Building a Salesforce-Powered Front Office: A Quick-Start Guide
商品資訊
ISBN13：9781484266755
出版社：Apress
作者：Rashed A. Chowdhury
出版日：2021/03/26
裝訂：平裝
商品簡介
Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the front office is the lobby where guests are greeted, their problems are handled, and room payments are made. Another example is a coffee shop, where the front office is an employee taking a customer's order or serving a drink.
Salespeople connect to customers by selling your company's goods or services. Marketing team members connect with them through advertising and promotional activities. Service and support staff assist customers with problems and provide help with products.
This book introduces you to the many ways Salesforce-based innovations are transforming the technology landscape and to the strategies that may be used for designing and launching a digital front office. The book examines how organizations can launch and grow digital solutions and strategies for the governance of the platform, and provide an overview of digital transformation across industries.
What You Will Learn
- Understand basic Salesforce concepts, including: the digital front office process tower, lead to cash journey, core CRM functions, best practices, and more
- Review data management concepts, integrated sales, service, marketing, and operations; and proposal and business development needs in a systematic way
- Use frameworks to build business architecture and a multi-year technology roadmap
- Get familiar with Master Data Management (MDM), and Salesforce-specific solutions and tools: Lightning Bolt, Process Builder, and Flow
- Help companies grow as Salesforce partners
Who This Book Is For
Business executives, C-suites, IT management, and Salesforce managers and professionals working in IT, business development, sales operations, program management, marketing operations, and proposal development
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