Innovation Management and New Product Development, 7th Edition

Explore key concepts ofmanaging innovation and engage with latest developments in the field Innovation Management and New ProductDevelopment,7th Edition, byTrott is an established textbook on innovation management, management oftechnology, new product development and entrepreneurship. It provides anevidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps you abreast of the recent developments inthe field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter.

Clear and informed coverage of the managementprocesses of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essentialtextbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.