The Power of Persuasion: How to Use the Irrefutable Laws of the Psychology of Persuasion to Empower Your Leadership and Achieve the Miraculous

What separates excellent leaders from ordinary ones?

Why do some leaders soar above the competition and accomplish the miraculous, while others struggle to gain ground despite working harder and longer? Why do some leaders immediately captivate people and quickly attract support for their ideas, while others turn people away and create enemies instead of friends?

It doesn't stop there...

Why are some people seen as "natural leaders," while others broadcast insecurity, incompetence, and uncertainty? Why are some leaders able to easily get what they want, while others resort to bossy coercion? And why are so few leaders able to give feedback that sticks? Motivate and unite the team? Earn respect? Inspire excellence?

The answer is simple:

The power of persuasion. Tragically, $200,000 MBA programs, business leadership degrees, and leadership books neglect this skill. This is a moral travesty, leaving today's leaders unable to inspire, impact, and influence; unable to engage, energize, and excite; unable to persuade people to take positive action; unable to truly lead and fulfill their highest potential.

What lessons can the top leaders of the past 500 years teach us?

In this new release, you discover how reverse-engineering the words of legendary leaders teaches us proven, time-tested, step-by-step secrets of persuasion, such as:

• How to appeal to psychological self-identity for instant compliance
  
• How to immediately influence with the power of psychological coalitions
• How to guarantee people support your ideas with the primacy effect
• How to reliably influence people to take action with the consistency principle
  
• How to use the sacred-profane spectrum to overcome leadership challenges
  
• How to apply Aristotle's 2,000-year-old secret for winning arguments
• How to unlock the unparalleled power of a future-based cause
• How to unite, motivate, and energize the team with the Values-Beliefs-Policies triad
• How to achieve subtle, gentle, easy persuasion with coded persuasive imagery
  
• How to apply a proven three-step structure to appear credible and competent
• How to know exactly what to say with the limiting-belief removal structure
• How to overcome objections with expectation projection
• How to make a simple two-letter change that doubles your influence
• How to hijack mirror-neurons with the belief-transfer principle
• How to calm fears, concerns, and uncertainties with a paradigm-shift
  
• How to use alternate-semantic-sentiments to captivate people and gently compel action
• How to apply the "then-and-now" structure for suave, impactful, memorable speech
• How to present a "want-got gap" to transform people with your words
  
• How to speak with eloquence by using the proven frame-escalation strategy
• How to activate the "illusory-truth effect" to earn trust and respect
• How to use the "Demand-Opportunity-Satisfaction" triad to speak with authority
  
• How to achieve emotional resonance by taking the "spokesperson" role
  
• How to use "soft CTAs" to persuade in 100% of situations with a near-100% success rate
• How to broaden your sphere of influence with "inclusivity indicators"
  
• How to make people see things your way with the two-step belief-contrast structure
  
• How to use the "path-contrast" strategy to avoid weak messages
• How to hook anyone with the "Trojan-Horse" storytelling technique
  
• How to appeal to curiosity and get full attention with open loops
  
• How to present a moment of epiphany to get people to mirror your way of thinking
• How to make people feel morally obligated to act how you want with the "FST" method