Now Hear This!: Using the Power of Sound and Song to Dominate Your Market

Our world has entered into a voice-first era. Consumption of audio has skyrocketed in recent years. Now, more than ever, it has become crucially important to focus not only on how your brand looks, but also on how it sounds. Author Clayton C. Butler has decades of experience shaping the sound of productions and brands. In Now Hear This, he shares his knowledge on applying the power of sound and song to your business, so you will stand out from your competitors and stay top of mind in your market. You will discover: - The secret weapons big brands use to win the hearts and minds of their audience- How to get stuck so deeply in your market's mind that you will never come out- How to use sound to create an unforgettable customer experience- How to get the branding-building power of radio with the targeting capabilities of digital advertising- How to use music in your business without getting yourself into trouble- How to reclaim customers you didn't even know you were losing- What to look for when it comes to choosing someone to produce your jingle and audio advertising- How to create a holistic sonic brand for your businessBased on his twenty years of experience in both the music production and advertising industries, Butler also advises you on how to create ads that sell, along with how and where to deploy them, so you can build a business that your customer will remember for virtually a lifetime.