Influential Leadership: Why Some Leaders Succeed and Others Don't

What does it mean to be a real leader?

Leadership is not about title, status, or self-glorification. Leadership is not about the tiring and endless intrigue of who is in and who is out; of who is up and who is down. Leadership is not about the social gymnastics of office politics and the ceaseless Machievelian pursuit of power, position, and personal privilege.

A leader is anyone who sees the potential of other people, sees their pain and their promise, and knows how to communicate an inspirational and influential message to actualize that potential. Influential Leadership shows that the leaders with the greatest impact in the world all act and speak the same way - and it's the opposite of what everyone else does.

What do successful leaders do that average leaders don't?

Average leaders rely on bossy "command and control language," alienating themselves from the team, causing resistance, and setting the whole operation up for failure. People don't care about the mission. They drag their feet, doing the bare minimum out of resentment. Progress slows. Opportunities slip. The culture becomes inefficient, distrustful, and scarce.

Successful leaders know the difference between using power and using influence, and they opt for influence. This forgotten secret of leadership makes the difference between people following your lead or standing in your way; trusting your leadership or trying to undermine it; exceeding your demands or failing to meet them; sabotaging your ideas or supporting them.

This forgotten secret of leadership makes the difference between success and failure.

"Straightforward, concise, instructive, and eminently practical, Influential Leadership is a must-read for modern leaders and leadership aspirants. Supported by the latest science and groundbreaking psychology, bestselling author and public speaking expert Peter Andrei reveals 27 proven, little-known, step-by-step strategies for communicating with influence"... such as:

• How to motivate and unite the team with emotional simulations (pg. 57)
  
• How to earn respect by invoking loss aversion (pg. 68)
• How to inspire high performance by appealing to idealized concepts (pg. 70)
  
• How to convey extreme empathy by painting emotional contrasts (pg. 79)
• How to lead with natural ease by speaking with evocative language (pg. 84)
• How to produce enviable results by closing the empathy gap (pg. 52)
  
• How to gain the edge in any discussion by appealing to reputation (pg. 104)
• How to navigate difficult conversations by making "IES assumptions" (pg. 100)
• How to attract support for your ideas by producing tailored messages (pg. 105)
• How to earn trust by using the little-known mirroring method (pg. 101)
• How to portray credibility, competence, and confidence with the "Forer effect" (pg. 99)
• How to resolve or even prevent arguments by appealing to the intuitive bias (pg. 112)
  
• How to unite the team by sharing the seven archetypal stories (pg. 167)
• How to overcome any objection with "even if" constructions (pg. 211)
• How to avoid boring people by appealing to their immediate desires (pg. 208)
• How to ace every speech, meeting, interview, pitch, and presentation by applying the risk-compensation effect (pg. 221)
  
• How to think on your feet and formulate convincing arguments with future-based counterfactual simulations (pg. 213)
• How to appeal to the "Barnum effect" to draw people into your message (pg. 142)
• How to master "hot-cold" empathy gaps to ethically activate the persuasive power of emotion (pg. 52)
  
• How to earn an unfair competitive advantage in your career by mastering the art of influential leadership