Category Management: How To Establish A Winning Category Strategy: The Guide To Understanding Category Management
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商品簡介
Category management is the process of bundling like products into a singular category, or business unit, and then addressing procurement, merchandising sales, and other retail efforts on the category as a whole.
the book highlights the other core steps in implementing true category management like
-How to create the best category tree/taxonomy
-How to do the spend analysis
-How to catch the wants and needs of the business
-Revamping the procurement organization to set it up for success
-Doing the in-depth market analysis
-How to establish a winning category strategy
-Defining the cross-functional teams needed to implement
-Training & development to get the correct competencies and resources in place
-Realizing the benefits from your work
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