Hook: The Idea Behind Why Ideas Catch on
商品資訊
商品簡介
We are living in a new era of media and marketers are more confused than ever before. Nine out of 10 marketers are struggling to identify the right platforms and technologies to help them engage their audiences.
Marketing has lost its way in recent years. Advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their and the consumer's time.
HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings, and talkability among their audience. Learn how to create great ideas and marketing campaigns that work.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。