The Nearshore Marketing Model: How The Providers Can Use Digital Marketing To Enter The U.S. Market: Strategies For Entering Foreign Markets

Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach.

In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way.
-In chapter one we describe how to properly position your product.
-Chapter two describes how to turn your service into your number one marketing tool.
-In chapter three we talk about the power and importance of creating "authority content."
-Chapter four describes the right way to build your U.S.-facing website.
-In chapter five we lay out four ways you can drive traffic to your website.
-In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back .
-Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.