Spectacle and Diversity：Transnational Media and Global Culture

This book shows how transnational media operate in the contemporary world and what their impact is on film, television, and the larger global culture. Where a company is based geographically no longer determines its outreach or output, rather the social relations of the new political economy of transnational capitalist ownership constructs media practices and content. As media consolidate and partner across national and cultural boundaries, global culture evolves.

The new transnational media industry is universal in its operation, function, and social impact. It reflects a shared transnational culture of consumerism, authoritarianism, cultural diversity, and spectacle. From Wolf Warriors and Sanju to Valerian: City of 1000 Planets and Pokemon, new media combinations have disrupted the past conditions for cultural imperialism and reflect cross-border collaboration as well as boundary-breaking multicultural content.

Intended for students of global studies and international communication at all levels, the book will appeal to a wide range of readers interested in the way transnational media work and how that shapes our culture.