The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace

Deliver Big-Picture B2B Marketing To Reach Customers Faster
in today's multichannel marketing world, the number of marketing channels has increased geometrically - from content marketing and search engine optimization, to online video and white papers, to Facebook ads and blogging. As a result, the challenge is twofold: (a) Master the many marketing channels for maximum response and (b) Integrate them into a multichannel marketing campaign encompassing both offline and online tactics. This is the challenge that The B2B Marketing Handbook can help readers solve in what will be the most up-to-date B2B book on the market. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived B2B marketing techniques and trendy gimmicks to reveal the critical steps you need to reach business customers in a crowded B2B marketplace.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective B2B marketing plan that produces results.

Learn how to:
Develop a clear business marketing vision
Position your business and services strategically
Research your market and target your ideal client
Integrate online and offline marketing
Put measurements in place to assess marketing tactics
Create an effective implementation schedule
Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.