Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business
商品資訊
ISBN13：9781638079477
出版社：Rockridge Pr
作者：Nicki Krawczyk
出版日：2022/01/18
裝訂：平裝
商品簡介
Master the strategies for successful copywriting
Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.
What sets this copywriter's handbook apart from other copywriting books:
- Copywriting 101--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
- Fundamental strategies--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.
- But wait, there's more--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.
Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
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