Vulgar Beauty: Acting Chinese in the Global Sensorium

In Vulgar Beauty Mila Zuo offers a new theorization of cinematic feminine beauty by showing how mediated encounters with Chinese film and popular culture stars produce feelings of Chinese-ness. To illustrate this, Zuo uses the vulgar as an analytic to trace how racial, gendered, and cultural identity is imagined and produced through affect. She frames the vulgar as a characteristic that is experienced through the Chinese concept of weidao, or flavor, in which bitter, salty, pungent, sweet, and sour performances of beauty produce non-Western forms of sexualized and racialized femininity. Analyzing contemporary film and media ranging from actress Gong Li's post-Mao movies of the late 1980s and 1990s to Joan Chen's performance in Twin Peaks to Ali Wong's stand-up comedy specials, Zuo shows how vulgar beauty disrupts Western and colonial notions of beauty. Vulgar beauty, then, becomes the taste of difference. By demonstrating how Chinese feminine beauty becomes a cinematic invention invested in forms of affective racialization, Zuo makes a critical reconsideration of aesthetic theory.