International Business in the New Asia-Pacific: Strategies, Opportunities and Threats
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ISBN13:9783030876203
出版社:Springer Nature
作者:Terry Wu(EDI)
出版日:2022/01/18
裝訂:精裝
規格:23.4cm*15.6cm*2.1cm (高/寬/厚)
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:NT$ 9859 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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1. The Changing Nature of International Business in the Asia-Pacific Region.- 2. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Asia-Pacific Region.- 3. Implications of Free Trade Agreements for the Asia-Pacific Region.- 4. Emerging Frameworks of Political Risk and CSR Strategies in Asian Markets.- 5. Cultural Matters in Doing Business in Asia: The Case of China.- 6. Business Opportunities in a Hyper Aging Societies: The Case of Japan.- 7. On the March to Tech Supremacy: Asia's Competition in Talent.- 8. Lead Markets and Clusters of 'R&D' Innovation in Asia-Pacific Region.- 9. Asia's Emerging Super Brands in the Minds of Western Consumers.- 10. China's "Shanzhai" Phenomenon and its Impact: An In-depth Examination from the Consumer Perspective.- 11. E-Commerce and M-Commerce (social media) in Asia-Pacific: New Global Challenges and Strategies.- 12. International Financial Environment in a Transformed Asia.- 13. Global Firm Strategies for the Asia-Pacific Region: Firm Specific and Country Specific Advantages
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