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If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, the building for its content, and the ability to understand what data can be for us all. We are just starting to bring change into the management of the data that connects our experiences.
Metadata Matters explains how metadata is the foundation of digital strategy. If digital assets are to be discovered; they want to be found. The path to good metadata design begins with the realization that digital assets need to be identified, organized and made available for discovery. This book explains how metadata will help ensure that an organization is building the right system, for the right users, at the right time. Metadata matters and is the best chance for a return on investment on digital assets and is also a line of defense against lost opportunities. It matters to the digital experience for users and ensuring they identify, discover, and experience your brand the way in which it was intended. It is a necessary defense, which this book shows how to build.
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