Under the Influence -- Second Edition: The Anthology of Healthcare Marketing Best Practices
商品資訊
ISBN13:9781667829531
出版社:Bookbaby
作者:Paul Fahey
出版日:2022/03/21
裝訂:平裝
商品簡介
相關商品
商品簡介
Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences and hospital marketing expertise and packaged it into this collection of educational essays. These topics can help hospitals and health systems create stronger brands, smarter strategies, engaging content and uncommon results. Topics in this book include: How to Treat Healthcare Consumers: A generation-by-generation look at healthcare consumers
- The Power of Branding: The how-to guide for brand building
- Setting the Game Plan: Budget planning for hospital marketing
- When Things Don't Go According to Plan: Crisis planning
- Building a Brand Culture: Finding your organization's purpose
- Storytelling for the World We Live in: How to engage audiences with stories
- A Reliable Source - Marketing Analytics: How to build campaigns around analytics
- The Power of Branding: The how-to guide for brand building
- Setting the Game Plan: Budget planning for hospital marketing
- When Things Don't Go According to Plan: Crisis planning
- Building a Brand Culture: Finding your organization's purpose
- Storytelling for the World We Live in: How to engage audiences with stories
- A Reliable Source - Marketing Analytics: How to build campaigns around analytics
主題書展
更多
主題書展
更多書展今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。