Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business

As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak's insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto--a premier inventory management solution provider for franchise and independent dealers--and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and car wholesalers face today.

With today's technology and data science, used-car valuation is growing ever stronger in the wholesale industry despite the recent global pandemic. Yet dealers are still settling for too little when they sell. Pollak teaches techniques of mindful curation, double-barreled business, and his very own Project Bluebird Guaranteed Profit Model to outline how car dealers can turn a net profit on their wholesale inventory. You can expect:

--Greater understanding of the disparity between dealers and top-performing wholesalers.
--A comprehensive and controllable method to achieve consistent wholesale profits every month.
--A new perspective on the wholesale market as an efficient, transparent, and profitable business.
--And much more.

​The car industry is one of the most innovative in the world, yet its wholesalers face financial challenges that can drive them out of business. Pollak's expertise as a leader in the field grants him unmatched prestige. His concrete solutions for wholesalers will uplift not just their businesses, but the car industry as a whole.