Defying Gravity: And the Other Short Stories from a Long Career in Advertising
商品資訊
ISBN13：9798886222302
出版社：PAGETURNER PR & MEDIA
作者：David Random
出版日：2022/04/11
裝訂：平裝
規格：22.9cm*15.2cm*1.2cm (高/寬/厚)
商品簡介
Defying Gravity is a witty, insightful, and behind the scenes of one of the world's most influential businesses - Advertising.
David Random takes us on an irrelevant and eye-opening tour of this wacky world as seen through the eyes of one whose career in the business spans five different decades.
In a featured interview, the online publication, MacTribe, (www.mactribe.com) describes David as "one of New England's best advertising minds... endlessly creative and inventive," and says, "David Random is not only brilliant, but also funny... a talented writer."
David's story-telling ability and keen eye for detail are constantly evident as he shares with us the best idea, the adventures, and the misadventures of a generation of folks who, rather than working for a living, decided to go into advertising.
So turn off the TV, sit back, and get ready to laugh as David tells you about...
...A $600 roll of toilet paper
... twinkies and condoms
... Truth in advertising
... Betty Crocker's Secret
... A Diet Product called "AYDS"
... Porno Cakes
... The Retail Slut
... The Surprising cash cow behind the supermarket industry
... And why his award-winning TV commercial was banned in Boston.
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