New Product Development and its Challenges and Opportunities. A Study in Karachi, Pakistan
商品資訊
ISBN13:9783346604453
出版社:GRIN Verlag
作者:Syed Salman Qadri
出版日:2022/04/25
裝訂:平裝
規格:21cm*14.8cm*0.2cm (高/寬/厚)
相關商品
商品簡介
商品簡介
Research Paper (undergraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A*, course: Marketing, language: English, abstract: This study focuses on the challenges and opportunities from the customer's perspective on how a national company can gain the trust of customers and persuade them to purchase a newly launched and introduced product. A mix methodology is used, a survey questionnaire for the quantitative and semi-structured interviews are collected from the local market of Karachi, Pakistan. Findings of this study will be beneficial for the local companies who intent to launch new products, third party will be main stakeholder, however, this study can be useful for the individuals as customer. It is observed that enterprises face certain challenges in introducing and launching any new product in any market. Challenges are triggered by competitors, environment, and are provoked from unexpected sources.
主題書展
更多書展本週66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。