Global Advertising

The form of marketing communication which employs openly sponsored and non-personal messages meant for promoting or selling a product, service, or an idea is called advertising. It can be classified into various approaches such as traditional media, new media, niche marketing, crowd sourcing, global marketing and foreign public messaging. The key objectives of global advertising are to assist businesses in making profitable decisions related to international advertising, and to make useful contributions to the field of global advertising which can be used for developing important insights. Some of the important aspects of this discipline are product offerings, marketing budget, promotion tactics, customer engagement, operational autonomy and impact of social media. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of global advertising. It picks up individual branches and explains their need and contribution in the context of a growing economy. For someone with an interest and eye for detail, this book covers the most significant topics in the field of global advertising.