Positioning For Success: Methods and Strategies for Brand Growth

Positioning for Success is a thorough how-to manual for developing and implementing successful brand strategies. Kimberly A. Whitler walks readers through the key steps of positioning a brand to gain an advantage in the market while identifying key marketing strategy strategies. Whitler introduces seven tools, including templates, frameworks, and detailed instructions on how to create and run growth brands that have a competitive advantage. These tools range from strategic positioning concepts to strategy mapping to influencer maps. This book provides real-world examples that readers can use to activate tools and improve their ability to develop brands that have a competitive advantage. Positioning for Advantage, a book bursting with ideas for both students and professionals teaches aspiring C-level leaders how to create superior branding as well as what it looks like.