E-Commerce - Fundamentals & Applications

A comprehensive introduction to the underlying technologies of e-commerce
This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

"Available as a paperback student edition, the book is excellent value for money" (Computer Bulletin, May 2002)

Preface.

Introduction.

PART I: TECHNOLOGIES (fundamentals).

Internet and world wide web.

Client-side programming.

Server-side programming I: servlet fundamentals.

Server-side programming II: database connectivity.

Server-side programming III: session tracking.

Basic cryptography for enabling e-commerce.

Internet security.

Advanced technologies for e-commerce.

PART 2: APPLICATIONS.

Internet payment systems.

Consumer-oriented e-commerce.

Business-oriented e-commerce.

E-service.

Web advertising and web publishing.

Step-by-Step Exercises for Building the VBS.

Index.