INTRODUCTIONThe role of media in any society is vital and is closely related to brands and consumption especially in a vibrant 21st century Asian city. Hong Kong with its free-market economy and urban
The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
