Modern Confucian entrepreneur :biography of Steve Tsai: the legendary life of the founder of the United Pacific Hotel Group【「儒商」英文版】

How can Confucianism lead to business and personal success? Follow the extraordinary career of Steve Tsai, whose unshakable commitment to truth, family and nation helped him overcome poverty and deprivation, led him through two terrible wars, and positioned him to play a decisive role in Taiwan’s development as a modern nation-state. In these pages, he looks back on a life full of important lessons for those who seek success and fulfillment, offering hard-earned wisdom and experience, and a heart-felt optimism for life and humanity.
Steve Tsai shares the secrets of his success: family, faith, learning and friends. These constant companions transformed him from a shoeless itinerant student into a driving force of Taiwan’s modernization and ultimately leading figure of the American hotel industry.


1. Modern Confucian Entrepreneur also offers invaluable wisdom for how Confucian values, properly understood and applied, can bring success in organizational management, leadership, investment and financial management.
2. Everyone who seeks to understand the development of modern Taiwan and East Asia should read this book.
3. This book, rich in detail and historically important images, will also be of great interest to scholars of literature, history and philosophy.
4. We are witnessing the dawn of the “Chinese Century”, in which the wisdom of traditional Chinese culture and philosophy will be effectively applied to business management and entrepreneurism, and this book presents an excellent case study of the application of Confucianism in business life, along with an insightful and engaging history of Taiwan’s modern economic development.

Co-author Liu Kai-ping was born in Shanghai from a family originally from Sichuan. Through he dropped out of school at a young age, he was admitted to study Chinese literature at Shanghai’s prestigious Fudan University. He later moved to the United States, where he built a long career in the Chinese news media, serving as the interview director of three San Francisco Chinese language newspapers, including Zhongbao, Sing Tao Daily, and World Journal.

Preface

We Make Our Own Path
Steve Tsai, founder of the United Pacific Hotel Group

I have experienced many things in my life: Some difficult and some complicated, but I overcame them one by one. Thinking back, I sometimes ask myself: Who am I? Where did I find the strength to face these challenges?
I think this strength mainly comes from four sources:
First, I learned a great deal from my parents. My father died suddenly at age 49. I was nine years old at the time. I remember the shock that reverberated through our community at his death, and the sudden outpouring of public grief. It impressed on me that a person's contribution to society extends beyond his own lifetime. Although my parents’ lives were unfortunately short, they lived well and left a lasting legacy. In contrast, a mediocre person lives and dies quietly. Even if one is not blessed to live to one hundred years old, those who take responsibility for the well-being of their community will surely enjoy a full and meaningful life.
Although my parents left me long ago, my father's compassion and enthusiasm for public welfare, and my mother's virtues of diligence, thrift and knowledge have always stayed with me. Their virtues and good deeds continue to flourish in the world through my own life.
The second source of my strength comes from my religious faith in the Lord Jesus Christ. I came to Christianity at the age of thirteen at the century-old Quanzhou Puyuan Middle School, turning from Buddhism to a new faith. But at the time, I considered myself unworthy to call myself a Christian, and refused to accept baptism in part because I had not been able to give up cigarettes. I would often sneak outside to smoke and kept this habit up through the 1970s. Finally, I confessed this "sin" to Pastor Ye Wen-yuan in San Francisco. He laughed and said, "Smoking is a bad habit, but it's certainly not a sin in the eyes of the Lord." He told me, "Being a believer takes a different kind of discipline. Let me baptize you, and I have confidence that you'll be a good believer, even if you continue to smoke."
Thus, that Sunday, after believing for more than 40 years, I finally became the last person in my family to be baptized, and gave up this unhealthy habit I'd had for over half a century.
In my family, our children and grandchildren are enthusiastic churchgoers, and their faith moves past the church doors and into greater society. My faith has grown in my heart, driven by love of family, country and humanity. When facing any difficulties, I put my trust in the omnipotent and omnipresent creator of the universe. This faith brings a vibrant confidence into my life, creates harmony in my family, and gives us invincible strength. If you ask me how to face difficulties in life, I will say: Do everything you can, and leave the ultimate outcome to God.
Third, I have drawn inspiration from my study of classic literature. In my teens, I had to drop out of school due to the war, but my desire for knowledge remained undiminished. After the war, I read all the books I could find. I also took copious notes on my readings and submitted book reviews to newspapers. I found new books at friends' houses, but sometimes they were reluctant to let me take them. I'd occasionally resort to "borrowing" these books, and quickly take copious notes before returning them with apologies. I took absolution from the words of Lu Xun: "Books taken by a scholar should not be seen as stolen."
My favorite book at the time was Ba Jin's Torrents Trilogy: Home, Spring, and Autumn. Sometimes I imagined myself as the protagonist, Juehui. Decades later, I traveled to Shanghai, hoping to meet and learn from Ba Jin, but at the time, he was recuperating from illness in the hospital and couldn't be disturbed.
The preface to Ba Jin's Torrents Trilogy includes the following passage:
"Some people say that there is no road at first, but rather a road gradually emerges through the footsteps of travelers. Others say the road exists from the steps of that first traveler. It is not for me to judge right and wrong. I am still young; I have to live, to conquer life. I know that the torrent of life will never stop. I will see where it takes me!"
I copied this passage out with a calligraphy brush, and then framed it and hung it on my wall where I would read it every day.
"I want to conquer life." "The torrent of life will never stop." When I look back, these words now remind me of my youthful struggle and vision for the future.
Wang Rensheng was once the general manager of my factory and is now known as the "King of Henan". When he was preparing his own memoir, he asked me to suggest a title. Thinking of Ba Jin, I replied, "We Make Our Own Path," and he took this as the title for his book. Had he not, I might have used it as the title for my own book.
I was also an avid reader of Lu Xun's essays. Although these could be a bit difficult to understand, he shone a light on mendacity and his prose was full of passion. I was young and wanted to transform society, and I found these sentiments deeply appealing. As I grew older, I came to better understand objective criticism, to better appreciate underlying causes and effects, and developed a deeper appreciation for more moderate characters. Over time, my devotion to Lu Xun gradually faded.
Upon returning to the mainland for the first time, I took my wife and children to Suzhou to visit the Hanshan Temple. This temple has achieved worldwide fame because of the poetry of the Tang Dynasty poet Zhang Ji. Situated outside Gusu City, the Hanshan Temple attracts countless Chinese and foreign tourists and is particularly popular with Japanese worshippers. The temple has a powerful cultural impact that travels through time and space.
In the past, when I was in Mainland China, I worked as a teacher, a freelance writer, a newspaper editor and later as editor-in-chief. I never intended to go into business. When I first arrived in Taiwan, I first served as the editor-in-chief of a publishing house and wrote "A New Free China." I served as the Taiwan correspondent to a Philippine overseas Chinese newspaper, mostly focusing on cultural and educational work. I encouraged overseas Chinese in the Philippines to actively invest in Taiwan. They felt I had a strong understanding of Taiwan and sought my advice on many investment projects. These discussions gradually brought me into the world of business. However, having grown up steeped in Confucian culture, care for the nation and society were never far from my heart.
Whenever I had the opportunity to write an article or give a speech, I would emphasize the social responsibility of entrepreneurs.
Mencius said: "We are born in sorrow and die in peace." The educator Tao Hsing-chih said: "Life is education, and society is a school." These words inspired me to make the most of my learning and to choose my own path in life."
The fourth source of my strength has been the help from my beloved friends. If you deal with others with sincerity, then all men are your brothers. Friends relieve loneliness and make life more colorful. When facing adversity, one must first count on oneself, and then appeal to friends for help. I've known two kinds of close friends: the wise ones who offer sage advice, and the bold ones who bring great strength to bear. Friends can offer both spiritual encouragement and practical assistance, providing solutions that turn adversity into prosperity. Friends are also an important source of strength in life.
These four influences have deeply affected my outlook on life and have given me great strength to face various difficult and complex challenges.
Let me turn to how we achieve self-cultivation, contentment, joy, and health. To be healthy, we must maintain joy, and to be joyful we must maintain a mentality of contentment. To put it more plainly: Spend more time eating sweet potatoes and less time dreaming.
As the Chinese linguist Mr. Ji Hsien-lin said: Don’t tell only lies, but also don’t only tell the whole truth. Throughout my life, I have constantly improved my values in terms of "being what people need," which led me to realize that "to help others is actually to help oneself, and showing respect is the key to being respected."
Opportunities to help others come along by chance. But helping others is actually helping oneself and going out of one's way to benefit others ultimately comes back to you.
I do not see old age as a "magnificent sunset just before dusk". I hope to live to be quite old, and to always live with grace and vigor.
Who am I? This year, I'm 90 years old, and my life is gradually entering the evening stage. Looking back on the past, my happiness has been based on the feeling of being "needed," and this will always be my nature.

Steve Tsai
June 2014

Preface：
I. We Make Our Own Path by Steve Tsai 007
II. Foreword by Garrett Eng 013
Foreword：
I. Rising from Poverty to Serve the World by Vincent Siew 023
II. A Man Must Be Caring and Resolute by Wang Chien-shien 029
III. Chivalry and Confucianism Heroism Reaching to the Clouds by Chen Mu-tsai 033
{{ Part 1: Beginning of Propriety }}
Chapter One：Lovely Home, Lovely Hometown
 I Am from Quanzhou 037
 A Benevolent Father 045
 An Illiterate but Sophisticated Mother 053
 Long-Lasting Brotherly Affection, Stronger as Time Passed 058
Chapter Two：The Barefoot Student
 Dreams of School, and a Lost P air of Shoes 073
 Seventeen-year-old Headmaster 081
 A Love Lasting 60 Years 093
{{ Part 2: Beginning of Wisdom }}
Chapter Three：Crossing a Shallow Strait
 Unbearable to Recall - The Last Ship out of Xiamen 109
 A Book Opens Up a New Path 112
 Chapter Four：From Journalist to Entrepreneur A High-Rise Building Built on a Single Salary 123
 Living Room Factories Create 150,000 jobs 127
 Trustworthiness and Fairness Are More Precious Than Gold 137
 Chapter Five：Solving Two Crimes with Wisdom A Murder in Xiamen 143
 A Bizarre Murder in Taipei Goes Unsolved for 50 years 147
{{ Part 3: Beginning of Justice }}
Chapter Six：An Inch of Land, an Inch of Blood
 Remembering the Anti-Japanese War 153
 Showing Bravery to Support a Just Cause, and a Blessing in Disguise 157
 Chapter Seven：Playing a Part in Taiwan's Economic Miracle Unlocking Taiwan's Insurance Industry 167
 The OCBC Incident (I) 179
 The OCBC Incident (II) 196
 Taiwan's First Five-Star International Hotel Chain 199
 Chapter Eight：A Crosswalk in the Real Estate Market Planning Taiwan's Construction Management Industry 211
Chapter Nine：Responsibility for the Nation
 As the United States and Canada Cut Diplomatic Ties, the ROC Establishes Offices to Promote "Business Diplomacy.” 219
 Steve asks the President about the Status of Taiwan as a Nation at Advisory Meeting 233
 Openly Talking about Cross-Strait Relations at the Great Hall of the People in Beijing 238
{{ Part 4: Beginning of Trustworthiness }}
Chapter Ten：Recalling Highlights of a Career in Journalism
 Small Stories about Important People 245
 The Three Directors of the Judicial Yuan Whom I Know 259
 Post-War Sino-Philippine Diplomatic Relations 264
 Chapter Eleven：Across the Deep Pacific Ocean Crossing the Ocean for the Children’s Education 271
 Establishing a Hotel Group in the United States 278
Chapter Twelve：Dr. Tsai 's Business Philosophy
 Invigorating a Country through Commerce, Creating Prosperity Through Righteousness 293
{{ Part 5: Converging to Benevolence }}
Chapter Thirteen：Behind the Success
 Behind Every Successful Man is a Good Wife 301
 A Wife's Phone Call Saves Her Husband's Life 314
 Dedication of One Generation to the Next 318
 Family Album 327
Chapter Fourteen：Homecoming
 Rebuilding the Ancestral Home 363
 About the Huaixianglou / Steve Tsai 372
 Dreaming of Hometown 374
Afterward：A Truly Estimable Person / Kaiping Liu 381
Appendix：The Life of Steve Tsai 385

Chapter One

Lovely Home, Lovely Hometown
I Am from Quanzhou

Steve Tsai was born in Tangdong Village, Jinjing Township, Jinjiang City, Quanzhou, Fujian, China on April 29th of the 14th year of the Republic of China (1925). Tangdong was more elegantly referred to as Jindong.

Quanzhou is famous as the hometown of many overseas Chinese, with more than seven million descendants living in more than 90 countries around the world . The people of Quanzhou are colorful, hospitable, loyal and persistent.
Starting from Tangdong Village

As you might guess, Tangdong (“East of the pond”) Village has a large pond named Longguang Pond. Tsai Wodong, the founder of the Tsai family moved here from Dalun Township (commonly known as Beitsai), first settling in the east of Fushi, which is now Dongjing to the east of Tangdong Village. Later he moved to the east side of the pond.

The Tsai family traces its origins back to the Yellow Emperor, with a lineage through the fifth son of Zhou King Wen (born Ji Chang), Shudu, the younger brother of King Wu. Shudu was put in charge of Tsai State (now Shangcai County, Henan), where he founded the house of Tsai.

Beginning with Tsai Wodong more than 700 years ago (i.e., since the Southern Song Dynasty), the Tsai family has lived in Tangdong Village.

According to 2008 records, the village had 986 households with 4,679 individuals, most of whom early on shared the common surname of "Tsai". The village is home to the magnificent Tsai family ancestral hall (Eastern Tsai Family Temple). At the time, among the villagers, it was stipulated that only ancestral halls of families in which a man had achieved the civil service examination rank of “jinshi” can be called a family temple. The Tsai ancestral hall was built in 1548, just a few years after Tsai Zuan had achieved the rank of “jinshi” in 1541, but the gall was badly damaged by fire in the late Qing Dynasty, and rebuilt in 1912. It subsequently fell into disrepair and was completely rebuilt using funds raised from abroad in 1985.

To the east and north of Tangdong Village is mostly farmland leading up to mountains (including the Baogai, Fengzhi, Mo, and Zhuowang mountains), with the Pacific Ocean to the southwest, fronted by the Jinsha coast stretching more than 2,000 meters. Here, between the mountains and the sea, Tangdong is situated in a beautiful setting with a pleasant climate. The Tsai clan has thrived here for generations, working in agriculture and fishery.