El Metaverso: Y Cómo Lo Revolucionará Todo / The Metaverse: And How It Will Revolutionize Everything (Spanish Edition)

BESTSELLER: Wall Street Journal Bestseller, Publishers Weekly Bestseller, Amazon: Best Books of 2022

El metaverso va a cambiar tu vida. Descubre c鏔o.

El t廨mino metaverso est?en todas partes, desde las portadas de los peri鏚icos hasta los discursos de los directores ejecutivos de las Big Tech, incluidos Sataya Nadella y Mark Zuckerberg, quienes revelaron en octubre de 2021 que Facebook estaba cambiando su nombre a Meta.

Pero qu?es exactamente el metaverso? Tal y como nos explica Matthew Ball en este libro, el metaverso es el sucesor del internet que hemos conocido hasta ahora. El metaverso es un mundo virtual en 3D, una red de experiencias y dispositivos, herramientas e infraestructuras interconectados que van mucho m嫳 all?de la mera realidad virtual. Internet ya no estar?solamente al alcance de la mano: rodear?nuestras vidas, trabajo y ocio, que pasar嫕 a tener lugar dentro del metaverso.

El metaverso est?a punto de revolucionar todas las industrias y funciones, desde las finanzas y la atenci鏮 m嶮ica hasta los pagos, los productos de consumo e, incluso, el trabajo sexual. En breve, todas las empresas deber嫕 tener su espacio en el metaverso. O no sobrevivir嫕.

Aportando claridad y autoridad a un concepto emocionante pero frecuentemente malinterpretado, este libro brinda las claves para entender una tecnolog燰 que no s鏊o generar?billones de d鏊ares, sino que impulsar?una remodelaci鏮 radical de la sociedad.

ENGLISH DESCRIPTION

The term "Metaverse" is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.

But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.

Taking us on an expansive tour of the "next internet," Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it―and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse's almost unlimited applications.

The internet will no longer be at arm's length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value―and the radical reshaping of society.