Virtual Natives: How a New Generation Is Revolutionizing the Future of Work, Play, and Culture
商品資訊
ISBN13:9781394171354
出版社:WILEY
作者:Catherine D. Henry
出版日:2023/09/13
裝訂:精裝
商品簡介
The eclipse of Digital Natives and the dawn of virtual culture--how Gen A, Z are radically redefining the future of work, play, economics, and social life.
Suddenly, and out of nowhere, we find ourselves bombarded from all sides by terms like Metaverse, VR, AR, NFTs, digital assets and collectibles. Crypto, DeFI, Web3, ChatGPT, Midjourney, and DALL-E now dominate the common lexicon.
We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives.
This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, employ, or parent them.
To understand the future, read Virtual Natives.
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