Titanic Corporate: The persistence of leaders who refuse to transform.

Titanic Corporate is much more than a warning. It's a call to action for all leaders who want to thrive in an ever-changing business environment. If you're ready to break the shackles of ego and embrace transformation, this book is your essential guide.

In "Titanic Corporate," discover how the stubbornness of executives can cause their companies to sink in an ocean of change. As the world undergoes major upheavals such as pandemics, remote working and the digital revolution, some business leaders refuse to adapt. The result? A trajectory towards catastrophe.

Through hard-hitting narratives and in-depth analysis, you'll explore the fascinating stories of companies that have chosen to resist transformation, thereby jeopardizing their survival. At the heart of this exploration, one entrepreneur stands out, a single mother of three young children, facing the condescending looks and prejudices of a world of uniformed men who underestimated her. She persevered and made her mark. This story is also for all minorities, visible and invisible, whose voices are beginning to be heard. It concerns all those who have had to overcome prejudice and obstacles to succeed in yesterday's company, which is disappearing to make way for tomorrow's company.