Big City Public Relations
商品資訊
商品簡介
Big City Public Relations: Real PR Experiences + Lessons Learned
Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with "Lessons Learned."
Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a "most wanted" suspect pursuit by 100 police officers.
The author served Baltimore's dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director's hat, he also served as the Public Information Officer (PIO) for "Housing's" 35-officer police force.
Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation.
Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies' national-news-making episodes.
If you're a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。