Effective Climate Communication: Turning Eco-Anxiety Into Eco-Action

This book explores the challenges of communicating climate change in the media through an interdisciplinary lens. First, it delves into the outdated news values of journalism and proposes the news principles appropriate for the age of climate change. Second, it bridges the disciplines of social psychology, sociology, political and cultural studies, and media studies to identify the storytelling that empowers the audience. It provides an analysis of the concepts of social proof, self-efficacy, conditional cooperation, pluralistic ignorance, social identity, values-beliefs-norms theory, in relation to media framing and narratives. Apocalyptic storytelling, and a hero's narrative are challenged. The books proposes the types of communication on climate that help to mitigate the readers' anxiety and enhance their sense of empowerment.