3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pr
Successful Internal Communications will give readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews wit
The few academic studies of movie posters have tended to treat them as art rather than as marketing tools, but Haidegger highlights their importance both for distributors advertising their films an
Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jenn
For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to ha
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital m
RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENTIn early December 1984, a gas leak at a pesticide plant in Bhopal,India, exposed over fifty thousand people in the surroundingarea to deadly toxins, result
Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this
In this controversial manifesto, one of the most successful ad men of recent years throws down the ultimate challenge to his profession: Innovate or perish.
This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a
Exploring the implications of 10 years of data from more than 20,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top E
Myths of PR: All Publicity is Good Publicity uses popular myths about the theory and practice of PR as a vehicle for helping students and practitioners to distinguish between fads and tried-and-tested
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text inten
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a com
Audio Branding: Using Sound to Build your Brand will offer the reader a thorough overview of the world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Co
