；Lewis, Norman G. (Washington State University, Pullman, USA),Davin, Laurence B. (Washington State University, Pullman, USA),Munasinghe, V. Ranjit N. (Consultant, UK),Roberts, Andrew (Consultant, UK)
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In an increasingly volatile, uncertain, complex and ambiguous world, achieving sustainable competitive advantage has never been more important, or more difficult. However, the key challenge for CEOs,
