Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and businessAnyone seeking to influence others must f
Simmons presents students, academics, general interest readers, and professionals working in a wide variety of contexts with the second edition of her comprehensive guide to bringing the power of effe
No more "checking for feet." This illuminating guide gets people to tell the truth at the meeting--not in the bathroom afterwards. Almost everybody does it--lie, that is. In one recent survey 93% of p
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front
Power, position, property. That's been the name of the game throughout human history. And the urge to gain new territory -- or keep what's already been acquired -- certainly shows up in our daily work
