A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance
Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric
Weinstein (marketing, Nova Southeastern U.), writing for marketing and business practitioners, introduces a process for introducing targeted business segmentation planning and methodologies into busin
Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their t
While the dot.com bubble has burst since the publication of the first edition, the Internet has re-emerged as a valuable tool for business-to-business, business-to-consumer, and consumer-to-consumer
