Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research n
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspec
Most marketing communication textbooks focus on what the marketer wants to communicate to customers. This customer-focused text acknowledges that the old-fashioned communication delivery model no long
