Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can
Creativity is a highly-prized quality in almost any domain of human endeavor, whether one is crafting tangible objects from physical materials, or mental objects from concepts, words, pictures and mus
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures
