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作者:Christopher A. Bartlett  出版社:Cambridge Univ Pr  出版日:2018/02/28 裝訂:精裝
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying
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The Individualized Corporation ─ A Fundamentally New Approach to Management
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作者:Sumantra Ghoshal; Christopher A. Bartlett  出版社:Harpercollins  出版日:1999/03/01 裝訂:平裝
Based on six years of research and hundreds of interviews with managers at every level of companies such as Intel, ABB, Canon, 3M, and McKinsey, The Individualized Corporation explores the collapse of
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定價:646 元, 優惠價:79 510
作者:Christopher A. Bartlett; Paul W. Beamish  出版社:Cambridge Univ Pr  出版日:2018/02/28 裝訂:平裝
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Managing the Global Firm
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作者:Christopher A. Bartlett (EDT); Yves Doz (EDT); Gunnar Hedlund (EDT)  出版社:Routledge  出版日:2014/03/07 裝訂:平裝
This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with
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定價:2655 元, 優惠價:9 2390

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