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2016年以前 (6)
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作者

Claudiu V. Dimofte (EDT)/ Curtis P. Haugtvedt (EDT)/ Richard F. Yalch (EDT) (2)
Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA),Herr, Paul M. (University of Colorado at Boulder, USA),Kardes, Frank R. (University of Cincinnati, USA) (2)
Jerome D. Williams (EDT)/ Wei-Na Lee (EDT)/ Curtis P. Haugtvedt (EDT) (2)
Curtis P. Haugtvedt (EDT)/ Karen A. Machleit (EDT)/ Richard F. Yalch (EDT) (1)
Curtis P. Haugtvedt/ Paul M. Herr (EDT)/ Frank R. Kardes (EDT) (1)
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Lawrence Erlbaum Assoc Inc (3)
PBKTYFRL (2)
Taylor & Francis (2)
Routledge UK (1)

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8筆商品,1/1頁
作者:Curtis P. Haugtvedt (EDT); Karen A. Machleit (EDT); Richard F. Yalch (EDT)  出版社:Lawrence Erlbaum Assoc Inc  出版日:2005/02/28 裝訂:平裝
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Curtis P. Haugtvedt; Paul M. Herr (EDT); Frank R. Kardes (EDT)  出版社:Lawrence Erlbaum Assoc Inc  出版日:2008/04/30 裝訂:精裝
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academ
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02-25006600[分機130、131]。
Diversity in Advertising ― Broadening the Scope of Research Directions
90折
作者:Jerome D. Williams (EDT); Wei-Na Lee (EDT); Curtis P. Haugtvedt (EDT)  出版社:Taylor & Francis  出版日:2014/09/11 裝訂:平裝
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields o
無庫存,下單後進貨(到貨天數約30-45天)
定價:3103 元, 優惠價:9 2793
作者:Jerome D. Williams (EDT); Wei-Na Lee (EDT); Curtis P. Haugtvedt (EDT)  出版社:Lawrence Erlbaum Assoc Inc  出版日:2004/04/01 裝訂:精裝
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Claudiu V. Dimofte (EDT); Curtis P. Haugtvedt (EDT); Richard F. Yalch (EDT)  出版社:Routledge UK  出版日:2015/10/06 裝訂:精裝
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Claudiu V. Dimofte (EDT); Curtis P. Haugtvedt (EDT); Richard F. Yalch (EDT)  出版社:Taylor & Francis  出版日:2015/10/06 裝訂:平裝
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component
無庫存,下單後進貨(到貨天數約30-45天)
定價:3777 元, 優惠價:1 3777
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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