This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies
This second edition of Tourism Information Technology continues to cover the complexities of how information technology is being used in the tourism industry. Fully updated, it covers IT applications
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recen
