Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevanc
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevanc
Danny Seo is America’s leading lifestyle authority on modern, eco-friendly living. In his last book, Upcycling, Danny demonstrated how to create beautiful things with the stuff you already have. Now h
This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The
