Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics to prove that what your brain wants is frequently not wha
Science writer David DiSalvo distills the latest research on how our brains work into easy-to-understand lessons that will give average readers insights into their habitual behavior.This book reveals
Let’s be honest. You’ve tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) ?carpe diem” mug?yet your attitude hasn’t changed. It’s time to apply cutting-edge
Although this book is for general readers, it is not a self-help book; instead, it interprets recent scientific insight from behavioral science and cognitive and experimental psychology to explore the
This text explores the movement toward shared radio networks for public safety communications in the U.S. and Europe, including the technologies and standards they employ, and the challenges of shifti
