From the author of the New York Times Well Blog series, My Fat DadEvery story and every memory from my childhood is attached to foodDawn Lerman spent her childhood constantly hungry. She craved good f
The Language of Branding: Theory, Strategies, and Tactics will teach you how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few r
The Language of Consumers: Strategic Brand Building will teach you how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researc
