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Wayne D. Hoyer/ Deborah J. Macinnis (2)
Allen Weiss,Deborah J. MacInnis (1)
Deborah J. Macinnis (EDT)/ C. Whan Park (EDT)/ Joseph W. Priester (EDT) (1)
Wayne (University of Texas Hoyer Austin),Deborah J. MacInnis (University of Southern California),Rik Pieters (Tilburg University) (1)
Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey (1)
Wayne D. Hoyer/ Deborah J. Macinnis/ Rik Pieters (1)
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7筆商品,1/1頁
The Brand Benefits Playbook:Why Customers Aren't Buying What You're Selling--And What to Do About It
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作者:Allen Weiss; Deborah J. MacInnis  出版社:Benbella Books  出版日:2024/03/19 裝訂:精裝
無庫存,下單後進貨(到貨天數約45-60天)
定價:1429 元, 優惠價:95 1358
作者:Wayne D. Hoyer; Deborah J. Macinnis  出版社:Cengage Learning  出版日:2012/08/10 裝訂:精裝
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environmen
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Consumer Behavior
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作者:Wayne D. Hoyer; Deborah J. Macinnis  出版社:Cengage Learning  出版日:2006/06/02 裝訂:平裝
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see ho
無庫存,下單後進貨(到貨天數約30-45天)
定價:8624 元, 優惠價:79 6813
作者:Wayne D. Hoyer; Deborah J. Macinnis; Rik Pieters  出版社:South-Western Pub  出版日:2017/01/01 裝訂:平裝
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for to
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters; Eugene Chan; Gavin Northey  出版社:Cengage Learning Australia  出版日:2020/10/24 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Deborah J. Macinnis (EDT); C. Whan Park (EDT); Joseph W. Priester (EDT)  出版社:M E Sharpe Inc  出版日:2009/06/01 裝訂:精裝
Editors MacInnis (business administration, U. of Southern California), Park (marketing, U. of Southern California) and Priester (marketing, U. of Southern California) have enlisted the help of well-kn
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Consumer Behavior, International Edition
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無庫存,下單後進貨(到貨天數約45-60天)
定價:3885 元, 優惠價:95 3691

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