An organization's brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. Organizations in the Face of Crisis offers a new and unique approac
On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organiz
Project Overview: What the Book 's About"It may not be possible to predict when an organization will confront an operation-challenging event but it is possible to predict the organization's capacity t
Project Overview: What the Book’s About"It may not be possible to predict when an organization will confront an operation-challenging event but it is possible to predict the organization's capac
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholde
