Djoymi (University of Melbourne Baker Australia),Jessica (Swinburne University of Technology Balanzategui Australia),Diana (University of Melbourne Sandars Australia)
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Cultural manifestations of myth have come a long way since the storytelling of ancient Greece, now materializing on our TV and cinema screens and in advertisements. This book examines how contemporary
Today's media, cinema and TV screens are host to new manifestations of myth, their modes of storytelling radically transformed from those of ancient Greece. They present us with narratives of contemporary customs and belief systems: our modern-day myths. Djoymi Baker's insightful study argues that the tools of transmedia merchandising and promotional material shape viewers' experiences of the hit television series Star Trek , to reinforce the mythology of the gargantuan franchise. Media marketing utilises the show's method of recycling the narratives of classical heritage, yet it also looks forward to the future. In this way, it reminds consumers of the Star Trek story's ongoing centrality within popular culture, whether in the form of the original 1960s series, the later additions such as Voyager and Discovery or J. J. Abrams' `reboot' films. Chapters examine how oral and literary traditions have influenced the series structure and its commercial image, how the cosmological role
This resource contains reviews of every major production considered to be an epic film. Entries consider the characteristics of what makes an epic, including length, structure, spectacular special eff
